✅ Website Setup & Optimization

• Install Divi (fast, mobile-friendly theme)
• Keep design simple and consistent (colors, fonts, buttons)
• Install essential plugins:
  • Yoast SEO or RankMath
  • LocalDMA Chat
  • Accelerator for WordPress
• Add key elements:
  • Phone number
  • Business email
  • Social media links
  • Testimonials/social proof
  • Google Business Profile link in footer
  • Site map link in footer
  • Booking calendar
  • Create a form and redirect it to a thank-you page
• Ensure:
  • Google PageSpeed test is passed
  • 5-second test is passed
• Submit sitemap to Google Search Console

✅ Analytics & Tracking

• Install tracking tools:
  • Google Analytics
  • Google Tag Manager
  • Google Ads Pixel
  • Facebook Pixel
  • Bing Ads Pixel (if needed)
• Set up conversion tracking
• Link accounts:
  • Google Analytics to Google Ads & YouTube
  • Webmaster Tools to YouTube, Google Analytics, Google Ads

✅ Google Business Profile (GMB)

• Create and verify your Google Business Profile
• Complete business info: name, address, phone, hours, categories
• Use a consistent business phone number
• Enable messaging
• Add:
  • Photos (interior, exterior, team, branding)
  • Videos

✅ Facebook & Instagram Marketing

• Create a Facebook Business Page
• Set up Instagram and link it to Facebook
• Add CTA cover and call-to-action button
• Complete About section
• Add branded Instagram profile image and bio with website link
• Add service details, images, and videos
• Create Instagram story highlights
• Install Facebook Pixel
• Set up Facebook Ads account and billing
• Define conversion goals

✅ Google Ads

• Create Google Ads account and enter billing
• Link Google Ads to Analytics and YouTube

✅ SEO / Blog Content

• Set up and configure Yoast SEO or RankMath
• Link SEO plugin to Webmaster Tools
• Optimize all content:
  • Titles
  • Meta descriptions
  • Internal linking
• Submit sitemap
• Link blogs to other relevant blogs
• Share blog posts on social media
• Review site performance in Google Analytics

✅ YouTube Marketing

• Set up a branded YouTube channel
• Link website to YouTube channel
• Connect Google Analytics and Google Ads

✅ Ongoing Marketing Activities

🟢 Google Listing

• Create Google Posts for promotions
• Upload videos/images to your Google Business Profile
• Respond to reviews
• Email customers asking for reviews
• Post blog content to GMB
• Check your performance inside of Google Insights

🔵 Facebook & Instagram

• Post your blog articles
• Boost your articles
• Upload videos
• Respond to messages
• Respond to reviews
• Check your ad results
• Create a Facebook ad/posting schedule
• Create Instagram post and story schedules
• Post regularly to Facebook and Instagram
• Engage with audience comments and messages on social platforms

🔴 Google Ads

• Conduct in-depth keyword research
• Upload email list for audience creation
• Create remarketing lists
• Set up conversion tracking
• Define and create target audiences
• Set up A/B testing
• Add negative keywords
• Check campaign results
• Add and pause keywords
• Monitor ad budgets carefully

🔺 YouTube

• Upload new videos
• Upload and optimize videos:
  • 300+ word descriptions
  • Optimized title, tags, keywords
  • Use cards & annotations (after 1,000 subs)
• Create remarketing lists and YouTube in-stream ads
• Target placements, topics, interests, and keywords
• Build a consistent video schedule
• Check your video/ad performance

🟡 Content Creation

• Create and publish blog posts (1500+ words, SEO-optimized)
• Maintain a blog publishing schedule
• Create blog categories
• Write new blog articles
• Link blogs to each other
• Create backlinks to local listings
• Create new videos